The DTC Wine Vendor Flywheel is put together by Paul Mabray with the goal of helping wineries discover and navigate the crowded landscape of DTC wine vendors. 

How we include and organize the DTC vendors: 

1. Only live vendors that have actual customers are included.

2. We’ve started to add non-wine-specific vendors if they are in common use with 10 or more wineries.

3. We include international vendors if they serve the US winery market.

4. A limited number of vendors live in more than one category